history our history
How We Started the Legend
Addis Tyre S.C. (ATC) Founded
The production of tyres in Ethiopia goes back to 1972, when Addis Tyre S.C. (ATC) the first of its kind in the country, was established with a yearly production capacity of 60,000 tyres and 45,000 tubes and a total labor force of 260 people. Major inputs and raw materials for tyre manufacturing are imported from Malaysia, India, China, Indonesia, Egypt and Europe. Natural Rubber is one of the major inputs.
MATADOR-Addis Tyre S.C
After subsequent joint venture formation between Addis Tyre S.C. (Government Owned) and the Slovakian renowned tyre manufacturer, MATADOR –A.S. was established in June 2004 and the operation commenced in July 2004 with the hybrid trade name MATADOR-Addis Tyre S.C. In 2011 Matador Addis Tyre has transferred its share to Horizon plantation PLC which is a member of Midroc Investment Group (MIG).
Horizon Addis Tyre S. C.
January 2011. Since the ownership transfer the name of the company changed to Horizon Addis Tyre S. C. and currently the Horizon Plantation P.L.C owns 100% share of the company. After HPPLC takeover the company from the Ethiopian government, it moves its focus towards achieving and maintaining quality of products and increase customer satisfaction. To this frontier, it performs numerus improvement to its production equipment and technical expertise. Furthermore, to improve product quality and fulfill technical skill gap identified, the company has entered into contractual agreement on support with Continental Tyre. This has tremendous effect on product innovation, productivity, product quality and technical skill, hence, increase customer satisfaction Afterwards, HATM moves its focus to new tyre type innovation, industrialization and production projects by using current technology of radial and bias. By implementing this project HATM has increased its product type from 4 to 53 which allows the company to have more market share.
